ETHICS-4-KIDS & IYKYK Education COMBINE FORCES
- B.J. Ellis
- Apr 12
- 4 min read

I am pleased to announce the three following milestone. After months of working together, we have decided to formally become partners. Below is a summary of what this means to furthering our joint mission of “reducing violence among our youth through education”.
I. Strategic Partnership
This week, Ethics-4-Kids and IYKYK Education entered into an exclusive cross-licensing agreement that unites E4K’s proven values-based curricula with IYKYK’s cutting-edge, AI-powered interactive learning platform. This combination will expand the reach to more youth to help reduce violence.
Rooted in a long-standing relationship and a shared mission to reduce youth violence, this partnership brings together two complementary areas of expertise:
· E4K Creates value based curricula focused on ethics education for kindergarten through 3rd grade.
· IYKYK Offers complimentary interactive tools which boost motivation, retention and participation.
🎯 The result: A powerful, scalable solution that equips young learners with the tools to make better decisions and develop strong character—starting as early as kindergarten.
This collaboration marks a major step forward in expanding our reach and amplifying impact where it matters most—our children.
Teaching Values That Make a Difference
Ethics-4-Kids was founded with one goal: to help children in Kindergarten through 3rd grade build a strong moral foundation by learning the difference between right and wrong—through real-world values like kindness, respect, and perseverance.
We offer three curriculum suites designed to fit any learning environment:
· Traditional Schools
· Homeschooling
· Faith-Based Programs
Each suite includes our Social Capital module, which educates the value of and building connections, empathy, and a sense of community.
Now, through our strategic partnership with IYKYK Education, we’ve added a fourth suite:
· Interactive Ethics—a powerful, A.I. tech-driven experience that boosts engagement, comprehension, and retention.
💡 Guided by animated characters Felix, Ren, and Ivy, students don’t just learn about values—they experience them in a way that’s fun, memorable, and impactful.
The result: Children make better choices, build stronger relationships, and grow into responsible, value-driven individuals.
IYKYK; it is a nationally recognized high-tech firm specializing in the use of A.I. (artificial intelligence) to create interactive programs for both education and industry.
In collaboration with Ethics-4-Kids, IYKYK introduces Felix, Ren, and Ivy—engaging animated characters who guide children through meaningful, interactive learning experiences. These programs are designed to make learning fun while reinforcing important values like kindness, respect, and responsibility.
Their programs mirror E4K’s curricula by offering: Demo plans, those for individuals, families and groups of 5 or more. These plans complement E4K’s curricula by expediently increasing participation and retention.
By adding measurable, AI-powered tools, parents and educators can track each child’s progress and growth in value-based learning. The result is a dynamic educational experience that not only captures children’s attention but also inspires them to make better, lifelong decisions rooted in ethics and character.
IYKYK adds the expansion potential to K - 3rd grade and programs that help teachers upskill with the use of A.I. for teaching and self development.
II. Combination of Expertise: The effects of this partnership Web-site <ethics4kids.org>
This partnership between IYKYK Education and Ethics-4-Kids combines AI-powered interactivity with proven, age-appropriate values education. Together, we've developed 20 engaging interactive programs seamlessly integrated with 29 structured lesson plans across three curriculum suites.
🎯 The result: A dynamic learning experience that improves engagement, comprehension, retention, and most importantly—decision-making skills in young learners.
Each interactive lesson is aligned with core secular values, reinforced through curated books, videos, songs, and games—ensuring students connect emotionally and intellectually with the content.
The first five E4K curricula featured values include:
· The Golden Rule
· Respect for Authority
· It’s Better to Give than Receive
· We Create Our Own Destiny
· Perseverance is the Key to Success
Our Social Capital module further strengthens character development by promoting friendship, belonging, and positive group participation—critical skills for emotional and social growth.
Add to this the dimension of the interactive programs of IYKYK, which include:
· The use of A.I. enhances learning, drives innovation and retention
· Assessment and curricula development
· Visual examples of the values taught in the E4K curricula section.
· Provide the ability for families to visually see a students progress.
· Offer the flexibility to tailor, chart and expand your own course which align with your goals
With the synergism of our combination, we’re not just teaching values—we’re shaping better futures.
💡 Explore our free interactive demo and meet Felix, Ren, and Ivy—the animated mentors who bring each lesson to life and help kids apply what they learn in real-world situations. ---
Visit our website
III. Elevate Your Classroom
In the first week of April, IYKYK proudly showcased their interactive, innovative educational tools and E4K’s curricula at the Elevate Education Convention in New York City, an event focused on educators and administrators serving Kindergarten through 2nd grade. With a subscriber base of over 700,000, the convention drew strong interest in both our curricula and interactive programs.
Elevate has scheduled three additional conventions in 2025. With the positive reception in New York, a booth has already been reserved in:
📍 Nashville, TN
📍 St. Paul, MN
📍 Austin, TX
✨ See the attached image of our NYC booth and the excitement surrounding our programs!

I trust that you will take the time to view the new website, take the test, as given by Felix, Ren and, Ivy. We encourage you to feel free to join us in promoting the Ethics-4-Kids cause by talking with your schools, teachers, administrators and parents. The more kids that are exposed to values and ethics the faster we will see a reduction in youth violence.
Respectfully
Donald (Don) Evons
Founder and CEO
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